Case Studies

Learn more about my work.

About Me

My Work

Welcome to my digital marketing case study collection! Come with me into real-world examples of successful campaigns, strategies, and results. From boosting organic traffic to improving conversions, and designing responsive websites, these case studies showcase the impact of my work. Whether you’re a potential client or fellow marketer, see how data-driven decisions and creative solutions drive success.

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Google Ads Campaigns

Lead Generation Campaign for Dhistance (B2B SaaS)

A campaign designed to penetrate the competitive Sub-Saharan Africa market and generate high-quality leads for Dhistance, a leading B2B SaaS provider.

Objective: Increase lead generation by 50% within the first quarter through targeted Google Ads, focusing on maximizing ROI and optimizing the cost per acquisition (CPA).

Target Audience: IT professionals and decision-makers in small to medium-sized enterprises within Sub-Saharan Africa.

Creative Approach: Developed engaging, problem-solving oriented ad copy highlighting Dhistance's unique selling propositions.

Results: Achieved a 60% increase in leads, exceeding the target by 10%. Reduced CPA by 30%, enhancing overall budget efficiency.

Lead Generation Campaign for Dashboard Engineering Services

A targeted Google Ads campaign crafted to boost lead generation for eHealth4everyone, a Nigerian company specializing in digital health solutions.

Objective: To increase lead generation by 40% over a six-month period by leveraging finely-tuned Google Ads, focusing on high conversion rates and optimized ad spend.

Target Audience: Engineering professionals, procurement managers, and corporate decision-makers within the healthcare, construction and manufacturing sectors in Nigeria.

Ad Copy: Created compelling ad copy emphasizing the technical expertise, reliability, and customer-oriented services of the company's Dashboard Engineering Services.

Result: Generated a 45% increase in qualified leads, surpassing the initial goal.

Lead Generation Campaign for MedInstance, a B2B SaaS Product.

A Google Ads campaign that boosted MedInstance’s visibility and lead generation. MedInstance offers a B2B SaaS for clinical labs to manage patient data via OpenMRS systems.

Objective: A 40% increase in qualified leads, a 25% improvement in conversion rates, and a 20% reduction in CPA.

Target Audience: I targeted decision-makers in the healthcare industry, such as hospital administrators and lab directors, primarily in Sub-Saharan Africa.

Ad Copy: Created compelling ad copy emphasizing the technical expertise, reliability, and customer-oriented services of MedInstance.

Result: Delivered a 45% increase in qualified leads against a 40% target and boosted conversion rates by 30%.

Social Media Campaigns

Mobile App Installs Campaign

A strategic Facebook Ads campaign tailored to increase app installs for GoCaby in Abuja, Nigeria. By targeting various audience segments, the campaign aimed to enhance app visibility and adoption within the local market.

Objective: Achieve a 30% increase in app installs within a three-month period by implementing a targeted Facebook Ads campaign.

Audience Segmentation: Identified and segmented different audience groups based on demographics, interests, and behaviors relevant to app usage and adoption.

Creative Development: Designed eye-catching visuals and compelling ad copy highlighting the unique value propositions of the app tailored to each audience segment.

Result: Achieved a 35% increase in app installs, surpassing the initial target.

Brand Awareness Campaign For A DHIS2 Training

A targeted LinkedIn Ads campaign designed to create awareness for DHIS2 training programs. This campaign strategically leveraged LinkedIn's professional network to reach decision-makers and professionals interested in enhancing their DHIS2 skills.

Objective: Increase leads for DHIS2 training programs by 40% within a three-month period through targeted LinkedIn Ads

Audience Targeting: Identified and targeted professionals working in public health organizations, NGOs, and government agencies involved in healthcare management and data analysis.

Ad Creative Development: Designed visually appealing ad creatives featuring testimonials from previous trainees, showcasing the practical benefits of DHIS2 training.

Resukts: Achieved a 45% increase in leads for DHIS2 training programs, surpassing the initial target.

Website Design & Management

Phytobiothechnology Conferences

Developed the official website for phytobiotechnology conferences and events in Nigeria, serving as a central hub for information dissemination, event awareness, and participant registration.

Technology Used: WordPress

Professor Kenneth Anchang Yongabi

Developed the portfolio website for Prof. Kenneth Anchang Yongabi, a Phytobiotechnology professor.

Technology Used: WordPress

Seedbuilders Academy

Managed the day-to-day operations of Seedbuilders Academy, an e-learning platform designed to offer a wide range of online courses. My role encompassed enrolling students, creating and updating course content, managing course orders, and troubleshooting platform issues.

Technology Used: WordPress, LearnPress

Seed Hub

Handled website management for Seed Hub, a coworking space dedicated to freelancers. Responsibilities included creating new pages, editing existing content, and troubleshooting technical issues to ensure a seamless user experience.

Technology Used: WordPress

Seedbuilders Innovation Hub

Handled website management for Seedbuilders Innovation Hub, a launch pad for startups. Responsibilities included creating landing pages, editing existing content, and troubleshooting technical issues to ensure a seamless user experience.

Technology Used: WordPress

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Email Address: sharomimaryamolabisi@gmail.com

Phone: +2348137289206